Quantitative Audience Research

In an earlier post, I mentioned that Tom and I would be creating and sending an online questionnaire for quantitative audience research. Now, that questionnaire has been constructed, and it contains all the questions we thought would provide us with answers and statistics which will prove useful in the final stages of production of our media texts. 

To create the questionnaire, Tom and I used Google Forms, which was recommended by a friend. Google Docs is a free application that allows users to create, organise and store office documents online. The 'form' is just one type of document that Google Docs allows users to create and publish. For a free-to-use application, Google Forms looks extremely professional and is very easy to use. What's more, it automatically collects responses in a spreadsheet, and also organises them into individual graphs and charts for quick and easy interpretation, as shown in the example below. 

The quantitative results won't change our texts enormously, because they are our creative ideas, and, naturally, we wish to see them through. What the results will do, however, is allow us to gear our texts towards the most receptive groups of people, ensuring that they reach as larger audience as possible. 

Above is a screenshot of the post I added to the A2 Media Studies group on Facebook, asking people politely to take some time to fill out the questionnaire, and below is a screenshot showing the look and format of the questionnaire. 

Click here to go to the questionnaire. 

When Tom and I think we have enough results, I will close the questionnaire to responses and analyse the results.